E-Ticaret Sitesi Kurarken Mutlaka Bunlara Dikkat Edin
E-commerce is one of the most preferred business areas for investors in the coming years. On the one hand, it saves on some expenses such as shop rent and personnel needs, on the other hand, it is frequently preferred because it is practical for consumers. You may prefer e-commerce for your new venture, or you want to open an e-commerce store in addition to your existing physical store to increase your revenues. Of course, when setting up an e-commerce site, there are many issues you need to pay attention to, from user experience to aesthetics, from payment infrastructure to security. In this article, we will discuss these issues for you.
Care About User Experience
First of all, you need to give importance to user experience so that the users visiting your site are satisfied with this experience and spend time and shop on the site. Also, keep in mind that search engines rank sites that care about user experience. Things to consider about user experience:
- Opening Speed
First of all, pay attention to the opening speed of your site. If your site loads late, users can leave the site without waiting for it to open.
- Visual design
The visual aesthetic of your e-commerce site is important for the first impression you will create on your potential customers. Therefore, it is important to have a stylish website design suitable for trends. In addition, it is useful to stay away from the users' distracting, tiring and complex designs. If there are banners, ads or videos that slow down the opening on your home page, remove them and include ones that will not slow your speed.
- Product categories, filtering, smart sorting
You need to create a well-planned category structure so that site visitors can find what they are looking for. It is also useful to put filters under these categories according to color, size, brand and, if necessary, price ranges. Features such as sorting by price or new products are also features that will make it easier for users to shop.r.
- Search bar
The search bar is also a must. Thus, your potential customers can directly reach the product they want with word search.
- Product Descriptions
One of the reasons for e-commerce site visitors to leave the site before completing the shopping is that they cannot be sure that the product is the right product. Provide detailed information on topics that customers may be curious about, such as the usage areas and features of the product. For example, if it is a product sold in a package, explain how many are in the package, what type of material, dimensions or technical details. Also, photos and videos of the product taken from different angles will be very useful.r.
Of course, one of the most important issues for e-commerce sites is the provision of payment infrastructure. In this regard, we can say that the most practical way to start is to agree with Iyzico or Paytr.
One of the most important issues for those operating in the field of e-commerce is to agree with a shipping company. By calculating the approximate amount of cargo you will send, you can get offers from different companies and you can choose the most suitable one.
It is very important to take all your security measures on your e-commerce site. It is necessary to use secure servers with backup feature against possible attacks and threats. In addition, your site must be protected with SSL Secure Socket Layer encryption. When you protect your site with SSL encryption, you are preventing third parties from accessing your information.z.
As we mentioned at the beginning of our article, e-commerce is one of the most popular and attractive business areas today. Opening an e-commerce store and operating it efficiently requires being careful in many issues from setting up the site to sending the products to the user. If you are new to the e-commerce sector or if you are not satisfied with the performance of your existing e-commerce site, you can reach your goals more easily by getting e-commerce consultancy. Our e-commerce consultancy package provided by our experienced and professional teamfrom here You can examine.